DEVELOPING
ULTRA
RUNNING
ATHLETES.
Dura coaching is born out of my love of all things running. Whether it’s a park run, a trail run or an ultra-distance event, I’m hooked! I want to share my passion and use it to help you achieve your own individual goals.
DEVELOPING
ULTRA
RUNNING
ATHLETES.
Dura coaching is born out of my love of all things running. Whether it’s a park run, a trail run or an ultra-distance event, I’m hooked! I want to share my passion and use it to help you achieve your own individual goals.
DEVELOPING
ULTRA
RUNNING
ATHLETES.
Dura coaching is born out of my love of all things running. Whether it’s a park run, a trail run or an ultra-distance event, I’m hooked! I want to share my passion and use it to help you achieve your own individual goals.
MY STORY SO FAR…
MY STORY SO FAR…
MY STORY SO FAR…
2019 was a big year for me. A routine health check revealed a couple of the middle-age nasties no-one wants hear; high cholesterol and an increasing BMI. Having got married the year before I was well into the swing of an all-too-comfortable lifestyle. I’ve always been fit, active and well and this was a real shock to the system for me. I needed to make a change before things went too far south.
But, I’d never been a runner. I’d undergone double knee surgery 3 years earlier after tearing my ACL clattering around on a football pitch, and I could still hear the words of the surgeon echoing in my ears “It’s been a success, but you’ll never be a runner, Mr Wilson”.
I’ve always been strong-willed, and the surgeon’s words started to feel like a challenge. Could I get my broken knees to run?!
After starting out with a few gentle 5k jogs around my local area, I graduated from the occasional park run to a 10k, a half marathon, and then I discovered trails and that’s where the fun really started!
The road from starting out in 2019 to completing the full Winter Spine Race in 2026 has rarely been smooth. It’s littered with lessons learned the hard way, through disasters, through successes, through tears, through laughter, through pain, through studies, through the amazing ultra-running community that I am proud to be a part of, and from the athletes I have coached.
My aim as a coach is simple: to help you prepare for the things you don’t even know you need to prepare for, so that you can build the confidence to achieve your ultra-running goals. If I can do it, I know you can too with the right support.
Remember those immortal words “you’ll never be a runner, Mr Wilson”? Well…
2019 was a big year for me. A routine health check revealed a couple of the middle-age nasties no-one wants hear; high cholesterol and an increasing BMI. Having got married the year before I was well into the swing of an all-too-comfortable lifestyle. I’ve always been fit, active and well and this was a real shock to the system for me. I needed to make a change before things went too far south.
But, I’d never been a runner. I’d undergone double knee surgery 3 years earlier after tearing my ACL clattering around on a football pitch, and I could still hear the words of the surgeon echoing in my ears “It’s been a success, but you’ll never be a runner, Mr Wilson”.
I’ve always been strong-willed, and the surgeon’s words started to feel like a challenge. Could I get my broken knees to run?!
After starting out with a few gentle 5k jogs around my local area, I graduated from the occasional park run to a 10k, a half marathon, and then I discovered trails and that’s where the fun really started!
The road from starting out in 2019 to completing the full Winter Spine Race in 2026 has rarely been smooth. It’s littered with lessons learned the hard way, through disasters, through successes, through tears, through laughter, through pain, through studies, through the amazing ultra-running community that I am proud to be a part of, and from the athletes I have coached.
My aim as a coach is simple: to help you prepare for the things you don’t even know you need to prepare for, so that you can build the confidence to achieve your ultra-running goals. If I can do it, I know you can too with the right support.
Remember those immortal words “you’ll never be a runner, Mr Wilson”? Well…
2019 was a big year for me. A routine health check revealed a couple of the middle-age nasties no-one wants hear; high cholesterol and an increasing BMI. Having got married the year before I was well into the swing of an all-too-comfortable lifestyle. I’ve always been fit, active and well and this was a real shock to the system for me. I needed to make a change before things went too far south.
But, I’d never been a runner. I’d undergone double knee surgery 3 years earlier after tearing my ACL clattering around on a football pitch, and I could still hear the words of the surgeon echoing in my ears “It’s been a success, but you’ll never be a runner, Mr Wilson”.
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MY EXPERIENCE…
MY EXPERIENCE…
MY EXPERIENCE…
OUR MODEL
OUR MODEL
OUR MODEL
Our model is athlete-centric because every athlete is different!
Whatever your individual goal, we’ll work together from the very start. It’s important that I understand how running fits into your life so that we can build a plan that is both enjoyable and effective, and gives you the best chance of achieving your goals.
Athlete feedback favours the model below, but there are others and we can work together to find the best model for you.
Our model is athlete-centric because every athlete is different!
Whatever your individual goal, we’ll work together from the very start. It’s important that I understand how running fits into your life so that we can build a plan that is both enjoyable and effective, and gives you the best chance of achieving your goals.
Athlete feedback favours the model below, but there are others and we can work together to find the best model for you.
Our model is athlete-centric because every athlete is different!
Whatever your individual goal, we’ll work together from the very start. It’s important that I understand how running fits into your life so that we can build a plan that is both enjoyable and effective, and gives you the best chance of achieving your goals.
Athlete feedback favours the model below, but there are others and we can work together to find the best model for you.
Weekly One to One Catch Ups
Weekly One to One Catch Ups
Weekly One to One Catch Ups
Chat Anytime on WhatsApp
Chat Anytime on WhatsApp
Chat Anytime on WhatsApp
Chat Anytime on WhatsApp
Training Peaks
Premium
Subscription
Training Peaks
Premium
Subscription
Training Peaks
Premium
Subscription
Training Peaks
Premium
Subscription
Fortnightly Plan Creation
Fortnightly Plan Creation
Fortnightly Plan Creation
Fortnightly Plan Creation
Race Specific Preparation
Race Specific Preparation
Race Specific Preparation
Weekly One to One Catch Ups
Race Specific Preparation
ATHLETE FEEDBACK
ATHLETE FEEDBACK
ATHLETE FEEDBACK
I was out running on Saturday & I just want to say a massive thank you for getting me this far! I felt amazing out there, I was loving it & I was smiling all the way round! There would have been a time...even may be when I got on the start line last year, that I was full of fear, dreading the hills & the discomfort! Now, I know how to tackle them, how to deal with the discomfort & mentally more focused!! And I love being out there!!! You've taught me this physically & mentally & I just want to say thank you & you're an amazing coach!
Rachael
Leicestershire
I reached out to Andy to prepare for an ultra-marathon. Having been a competitive athlete in the past Andy had a tough job to rediscover my fitness but also support my mindset and keep me on track. The plan he provided was comprehensive and ensured I balanced progress with recovery while allowing to prepare me for the race. Andy was attentive and always there for a pep talk or check in when I needed it. He was willing to work with my hectic work schedule and it was a pleasure to work with him to pursue my lofty goal! I would recommend Andy to anyone, from those looking to get a little fitter to those seeking a new challenge - he’s worth his weight in gold.
Jessie
Dundee
As well as an ultra event coming up I want to better myself and get fitter. I look forward to my coaching sessions and Andy gives me inspiration to push my boundaries. His knowledge and experience is priceless to anyone who wants to improve their running performance.
Nicky
Leeds
Andy is a great coach. I have been working with him since July 2024. He has a deep knowledge of ultra running, how to train, how to fuel, race management, and probably most importantly, how to enjoy this most gruelling of sports. At 57 years old, I didn’t think I could do much more to improve my running— I was wrong. I now feel so much fitter and more confident to take on the Hardmoors 110 in May. If you are thinking about working with a coach to help you achieve your goals, I highly recommend Andy and Dura Coaching.
Stephen
Leeds
What I really appreciate about Andy is his honesty, he will have 'words' with me if he feels I either need a kick up the backside or I am doing too much and not respecting my recovery periods, he will also give out praise where it's due. The care for his athletes is apparent, he will send me a quick text to wish me luck or see how I am feeling if he knows I have a tough training run that day, he is keen for me to send photos when I'm on long runs as I know he loves to see his athletes out doing what they enjoy most. In Andy, I feel I have an informed, thorough, expert coach, a friend and a cheer squad. I am really excited about what 2026 holds for us as we continue to work together and I can feel (and see!) myself go from strength to strength.
Lizzie
Hampshire
I got in touch with Andy in August 2025 after a long spell out injured with a view to getting me back running safely and consistently. Since then, I’ve completed my first two ultra marathons and have never felt stronger. Andy’s understanding of load management has been key to getting me to this point. The sessions he sets are always varied and there isn’t a run I don’t look forward to, as well as our weekly catch up chats! On top of being a great coach, he’s a great guy too! I look forward to continuing to work with him and seeing what we accomplish!
Sam
Derbyshire
I have been working with Andy now for six months. I had completed various endurance events including a couple of back yard ultras, I turned to Andy as I had performed well including two top five finishes but I wanted to push on and actually compete to the end so for the first time in my life I decided to try a coach. Andy had competed with me at the Portland Pig 2025 an event he went on to win and it stuck in my mind lap after lap how strong he looked so it seemed a logical choice to choose a coach that could actually walk the walk. We started planning for the Portland Pig 2026 a silver ticket event that the winner would go on and represent the UK, the goal was obvious I wanted to win. I discussed every aspect of the event with Andy over the six months he trained me and followed a detailed plan which he put together. Week on week, month on month I could feel the improvement and by the time I arrived at the event I felt amazing, at 54 I am no spring chicken but Andy had got me into the best shape of my life which led me to a 20% improvement on my PB. It has been an absolute pleasure to work with him and his knowledge and guidance have been extremely beneficial to my training and will continue to be over the coming months I am sure.
Alun
Dorset
I have been working with Andy now for six months. I had completed various endurance events including a couple of back yard ultras, I turned to Andy as I had performed well including two top five finishes but I wanted to push on and actually compete to the end so for the first time in my life I decided to try a coach. Andy had competed with me at the Portland Pig 2025 an event he went on to win and it stuck in my mind lap after lap how strong he looked so it seemed a logical choice to choose a coach that could actually walk the walk. We started planning for the Portland Pig 2026 a silver ticket event that the winner would go on and represent the UK, the goal was obvious I wanted to win. I discussed every aspect of the event with Andy over the six months he trained me and followed a detailed plan which he put together. Week on week, month on month I could feel the improvement and by the time I arrived at the event I felt amazing, at 54 I am no spring chicken but Andy had got me into the best shape of my life which led me to a 20% improvement on my PB. It has been an absolute pleasure to work with him and his knowledge and guidance have been extremely beneficial to my training and will continue to be over the coming months I am sure.
Alun
Dorset
I got in touch with Andy in August 2025 after a long spell out injured with a view to getting me back running safely and consistently. Since then, I’ve completed my first two ultra marathons and have never felt stronger. Andy’s understanding of load management has been key to getting me to this point. The sessions he sets are always varied and there isn’t a run I don’t look forward to, as well as our weekly catch up chats! On top of being a great coach, he’s a great guy too! I look forward to continuing to work with him and seeing what we accomplish!
Sam
Derbyshire
What I really appreciate about Andy is his honesty, he will have 'words' with me if he feels I either need a kick up the backside or I am doing too much and not respecting my recovery periods, he will also give out praise where it's due. The care for his athletes is apparent, he will send me a quick text to wish me luck or see how I am feeling if he knows I have a tough training run that day, he is keen for me to send photos when I'm on long runs as I know he loves to see his athletes out doing what they enjoy most. In Andy, I feel I have an informed, thorough, expert coach, a friend and a cheer squad. I am really excited about what 2026 holds for us as we continue to work together and I can feel (and see!) myself go from strength to strength.
Lizzie
Hampshire
Andy is a great coach. I have been working with him since July 2024. He has a deep knowledge of ultra running, how to train, how to fuel, race management, and probably most importantly, how to enjoy this most gruelling of sports. At 57 years old, I didn’t think I could do much more to improve my running— I was wrong. I now feel so much fitter and more confident to take on the Hardmoors 110 in May. If you are thinking about working with a coach to help you achieve your goals, I highly recommend Andy and Dura Coaching.
Stephen
Leeds
As well as an ultra event coming up I want to better myself and get fitter. I look forward to my coaching sessions and Andy gives me inspiration to push my boundaries. His knowledge and experience is priceless to anyone who wants to improve their running performance.
Nicky
Leeds
I reached out to Andy to prepare for an ultra-marathon. Having been a competitive athlete in the past Andy had a tough job to rediscover my fitness but also support my mindset and keep me on track. The plan he provided was comprehensive and ensured I balanced progress with recovery while allowing to prepare me for the race. Andy was attentive and always there for a pep talk or check in when I needed it. He was willing to work with my hectic work schedule and it was a pleasure to work with him to pursue my lofty goal! I would recommend Andy to anyone, from those looking to get a little fitter to those seeking a new challenge - he’s worth his weight in gold.
Jessie
Dundee
I was out running on Saturday & I just want to say a massive thank you for getting me this far! I felt amazing out there, I was loving it & I was smiling all the way round! There would have been a time...even may be when I got on the start line last year, that I was full of fear, dreading the hills & the discomfort! Now, I know how to tackle them, how to deal with the discomfort & mentally more focused!! And I love being out there!!! You've taught me this physically & mentally & I just want to say thank you & you're an amazing coach!
Rachael
Leicestershire
I have been working with Andy now for six months. I had completed various endurance events including a couple of back yard ultras, I turned to Andy as I had performed well including two top five finishes but I wanted to push on and actually compete to the end so for the first time in my life I decided to try a coach. Andy had competed with me at the Portland Pig 2025 an event he went on to win and it stuck in my mind lap after lap how strong he looked so it seemed a logical choice to choose a coach that could actually walk the walk. We started planning for the Portland Pig 2026 a silver ticket event that the winner would go on and represent the UK, the goal was obvious I wanted to win. I discussed every aspect of the event with Andy over the six months he trained me and followed a detailed plan which he put together. Week on week, month on month I could feel the improvement and by the time I arrived at the event I felt amazing, at 54 I am no spring chicken but Andy had got me into the best shape of my life which led me to a 20% improvement on my PB. It has been an absolute pleasure to work with him and his knowledge and guidance have been extremely beneficial to my training and will continue to be over the coming months I am sure.
Alun
Dorset
I got in touch with Andy in August 2025 after a long spell out injured with a view to getting me back running safely and consistently. Since then, I’ve completed my first two ultra marathons and have never felt stronger. Andy’s understanding of load management has been key to getting me to this point. The sessions he sets are always varied and there isn’t a run I don’t look forward to, as well as our weekly catch up chats! On top of being a great coach, he’s a great guy too! I look forward to continuing to work with him and seeing what we accomplish!
Sam
Derbyshire
What I really appreciate about Andy is his honesty, he will have 'words' with me if he feels I either need a kick up the backside or I am doing too much and not respecting my recovery periods, he will also give out praise where it's due. The care for his athletes is apparent, he will send me a quick text to wish me luck or see how I am feeling if he knows I have a tough training run that day, he is keen for me to send photos when I'm on long runs as I know he loves to see his athletes out doing what they enjoy most. In Andy, I feel I have an informed, thorough, expert coach, a friend and a cheer squad. I am really excited about what 2026 holds for us as we continue to work together and I can feel (and see!) myself go from strength to strength.
Lizzie
Hampshire
Andy is a great coach. I have been working with him since July 2024. He has a deep knowledge of ultra running, how to train, how to fuel, race management, and probably most importantly, how to enjoy this most gruelling of sports. At 57 years old, I didn’t think I could do much more to improve my running— I was wrong. I now feel so much fitter and more confident to take on the Hardmoors 110 in May. If you are thinking about working with a coach to help you achieve your goals, I highly recommend Andy and Dura Coaching.
Stephen
Leeds
As well as an ultra event coming up I want to better myself and get fitter. I look forward to my coaching sessions and Andy gives me inspiration to push my boundaries. His knowledge and experience is priceless to anyone who wants to improve their running performance.
Nicky
Leeds
I reached out to Andy to prepare for an ultra-marathon. Having been a competitive athlete in the past Andy had a tough job to rediscover my fitness but also support my mindset and keep me on track. The plan he provided was comprehensive and ensured I balanced progress with recovery while allowing to prepare me for the race. Andy was attentive and always there for a pep talk or check in when I needed it. He was willing to work with my hectic work schedule and it was a pleasure to work with him to pursue my lofty goal! I would recommend Andy to anyone, from those looking to get a little fitter to those seeking a new challenge - he’s worth his weight in gold.
Jessie
Dundee
I was out running on Saturday & I just want to say a massive thank you for getting me this far! I felt amazing out there, I was loving it & I was smiling all the way round! There would have been a time...even may be when I got on the start line last year, that I was full of fear, dreading the hills & the discomfort! Now, I know how to tackle them, how to deal with the discomfort & mentally more focused!! And I love being out there!!! You've taught me this physically & mentally & I just want to say thank you & you're an amazing coach!
Rachael
Leicestershire
"Andy has a really solid understanding of the underpinning science and philosophy of ultra running but what really makes him great is how he considers each athlete individually when thinking about their training needs. That and the fact he is huge fun to run with!"
"Andy has a really solid understanding of the underpinning science and philosophy of ultra running but what really makes him great is how he considers each athlete individually when thinking about their training needs. That and the fact he is huge fun to run with!"
"Andy has a really solid understanding of the underpinning science and philosophy of ultra running but what really makes him great is how he considers each athlete individually when thinking about their training needs. That and the fact he is huge fun to run with!"
Alice Kershaw
Alice Kershaw
Winter Spine Challenger South Winner 2025
Winter Spine Challenger South Winner 2025
GET IN TOUCH!
GET IN TOUCH!
GET IN TOUCH!
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